Websites Built for FFL Dealers
GBA Dealers delivers a premium eCommerce platform built specifically for firearm retailers and FFL dealers. From custom dealer websites and advanced product filtering to supplier inventory, dropship fulfillment, GunBroker tools, and UPC lookup, every feature is designed to create a faster, smarter, more professional way to sell online.
Give your customers a refined shopping experience while streamlining product management, pricing, inventory, and order fulfillment behind the scenes.
Built to Simplify the Business Behind the Store
Managing a firearm retail business online should not require juggling disconnected systems, spreadsheets, supplier portals, and constant manual updates. GBA Dealers brings the essential pieces together so your website, product catalog, supplier data, pricing, inventory, and fulfillment workflows can operate as one connected system.
With tools designed around the day-to-day needs of FFL dealers, GBA Dealers helps reduce repetitive work, improve catalog accuracy, and create a smoother path from product discovery to order fulfillment. The result is a more efficient operation, a more professional online presence, and a platform that can grow with your business.
Help Customers Find the Right Product Faster
A large catalog is only valuable if customers can quickly find what they need. GBA Dealers includes an advanced product filtering experience built for the firearm industry, helping shoppers narrow thousands of products by category, brand, model, caliber, availability, and other key product details.
The result is a faster, more intuitive shopping experience that makes large inventories easier to browse, reduces friction, and helps turn product searches into completed purchases.
Built for firearm dealers
Sell on GunBroker, dropship orders, and check supplier inventory—all in one place.
Choose the service that fits your business. Automate GunBroker listings, place supplier dropship orders, or search current product data from leading distributors by UPC.
Sell on GunBroker
Build and maintain your GunBroker catalog without the repetitive work.
Turn distributor inventory into active GunBroker listings with controls tailored to your store. Select what you want to sell, set your margins and shipping rules, and let the platform keep listings aligned with current supplier inventory.
- 58,000+ products to list from the available catalog.
- No per-listing fees
- Hourly listing updates help prevent selling products after they go out of stock.
- List by category so you control which products reach GunBroker.
- Set your own pricing as a percentage over supplier cost.
- MAP price enforcement prevents a listing price from falling below the applicable MAP price.
- No maximum listing limit and Unlimited orders.
- Up to three shipping profiles with separate methods and costs for accessories, handguns, and long guns.
- 30, 60, or 90-day listings to match your selling strategy.
Dropship
Add supplier dropshipping even when your website cannot.
Use the Dropship service as a simple fulfillment workflow alongside your existing website. When a customer needs a product, search the UPC, compare available supplier results, and place the dropship order with the distributor that fits the sale.
- Search by UPC for a fast, exact product lookup.
- Dropship with RSR, Sports South, and Lipsey’s through one organized workflow.
- Extend your current website with dropship capabilities without rebuilding your storefront.
UPC Lookup
Check product and supplier data from one UPC search.
Quickly research a product before quoting a customer or deciding where to source it. UPC Lookup brings product information and supplier pricing together in a clean comparison view.
- Search by UPC to find matching supplier inventory.
- Six available suppliers: RSR, Sports South, Lipsey’s, Bill Hicks, MGE Wholesale, and Davidson’s.
- Product details help confirm that you found the correct item.
- Cost and MAP price make it easier to evaluate margin and compliant selling prices.
